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Human resource service design : case ProAgria
(2021)
This research focused on structuring human resource service offering via service design for ProAgria. Human resources management is being considered as one major success factor in agricultural business. The lack of human ...
Insights into B2B value creation : a case study of measuring customer journeys
(2024)
This study addressed the gap in methods and practices for examining customer journeys as mechanisms in value creation within the B2B sector. The research aimed to bridge this conceptual gap by developing a journey measuring ...
Customer at the center of a live sport event : case: Motonet GP Lahti 2022
(2022)
The thesis examined how to increase customer experience in a live sport event and how to attract new customer groups to participate focusing especially for people aged 16 to 34. The theoretical part of the study approached ...
More members, more benefits : member acquisition through strategy development
(2022)
The purpose of this design research was to find out how a non-profit tourism association can acquire new members by developing its strategy. HelsinkiNorth RA is a new tourism association. It was established with the help ...
Creation of the F.E.C. -labour market training program for the case company
(2021)
The aim of this thesis is to create The Further Educated with Companies (F.E.C.) labour market training program for Russian-speaking job seekers. This study provides an overview of the service concept, including program ...
Digital adaptive strategies to enhance customer experience
(2023)
The thesis research is highly relevant and timely, considering the current global situation, especially during and after Covid19 pandemic and facing with severe environmental issues. It addresses the need for businesses ...





